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10000 Topics
Brian Turcotte
Brian TurcotteKlaviyo Alum
published in Marketing
WooCommerce dynamic couponsNews

Exciting news for Klaviyo <> WooCommerce users! You can now generate dynamic coupons in flows directly within Klaviyo. You can use these single-use coupons to incentivize specific actions (e.g. purchase specific products within a limited time, incentivize third purchases, offer a winback discount, etc) without hurting your margins.  You can set up dynamic coupons for your WooCommerce store in three easy ways:Set up a coupon code in WooCommerce based on discount type, amount, and usage restrictions. This coupon code will then be linked to Klaviyo via the WooCommerce coupon activity. You can now use this coupon code to generate dynamic coupons in your email and SMS flows. 🚀 Get started today with the following resources:How to set up coupons for WooCommerce  Thanks,Your Klaviyo Community team 

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Contributor I
retention
Partner - Platinum
retention2025 Champion
posted in Marketing
Email AI Demo and Example Outputs

When the Email AI feature first launched, I was curious on some of the example outputs that it could generate. The Email AI lets you generate a Section of your Template with a given prompt to get you started. What’s interesting is that the AI seems to try to use your brand contextually wherever it can, which is most obvious when it creates some generative text.  I’ll add a few example here for now, but I’ll continue to update this thread with new additions.  Here’s an example of how it works (highly compressed animated gif!): Prompt: Create a header section with a logo image centered on top with a white background.  Below the logo has four primary navigation links from left to right.   Note: Email AI didn’t add the image logo, but it did center it correctly. Prompt: Create a section with images and text laid out in a zigzag pattern. At the bottom, add a button encouraging readers to take a look.   Prompt:Create a friendly message with links to follow us on social media.  For more infor

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CJamaechi
Problem Solver II
Natalie Gwynn
Klaviyo Employee
Natalie GwynnKlaviyo Employee
published in Marketing
How to A/B test Smart Opt-in versus other SMS opt-in methods

A/B test Smart Opt-inBecause the structure and functionality of the Smart Opt-in form is unique from other forms,  you’ll need to take an additional step to measure the impact of Smart Opt-in on your list growth. You can create an A/B test on a Smart Opt-in form to test it against a traditional SMS opt-in method, then create a segment for each variation and measure the segment growth per opt-in method.  Configure a new A/B testTo do so, you’ll first need to create a new A/B test, and assign each form variation a new hidden profile property: Open the form editor for your Smart Opt-in form. In the top left corner, select Create A/B Test. Name your test something descriptive (e.g., SMS Collection - Smart Opt-in vs. Traditional), then name each variation as the opt-in method that it will use (e.g., SMS Collection - Smart Opt-in and SMS Collection - Traditional opt-in). Select Create test. From here, you’ll be directed back to the form editor where you can customize each variation to use th

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Natalie Gwynn
Klaviyo Employee
Ashley I.
Partner - Platinum
Ashley I.2025 Champion
posted in Marketing
Top email marketing strategies for 2024 - powered by Klaviyo AI!

Klaviyo AI is here! If you are anything like me, you’ve probably already started diving head-first into some of the amazing new AI-powered features available to us in Klaviyo. If you haven’t heard, here’s what you need to know: Klaviyo AI launched last week, and represents a group of several new features in Klaviyo that may very well be this year’s secret weapon for supercharging your email marketing strategies. These include: Segments AI generates complex segments for you in seconds based on simple audience prompts. Email AI creates high-performing email content by inputting your campaign goals and creating an on-brand email in seconds. Forms AI uses AI to optimize web forms for conversion by testing multiple versions of your form to find the highest-converting display time.These new offerings build on AI-powered capabilities we already know and love in Klaviyo, such as: predictive analytics, product recommendations, personalized benchmarks, guided warming, and A/B testing TL;DR: Klav

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Ashley I.
Partner - Platinum
danielle.garland
Klaviyo Employee
danielle.garlandKlaviyo Employee
published in Marketing
Migrating from another SMS provider to KlaviyoTutorial

The thought of migrating SMS data to Klaviyo may seem like a difficult task. However, if you follow these simple steps, you will be on your way to sending SMS messages in no time. Step 1: Update your terms of service and privacy policy to include SMS languageYou may have already updated your terms of service and privacy policy before sending in your previous provider. However, it doesn’t hurt to review and revamp, as needed. View our guidance on how to:Create a mobile terms of service  Best practices on updating your SMS privacy policy Set up your SMS disclosure languageIf you would prefer a video demonstration, please view our quick tutorial on Creating the Mobile Terms of Service. Step 2: Recreate any flows and forms from your previous provider in Klaviyo This is an important step to ensure that you have all relevant information in your Klaviyo account, prior to your current SMS platform account becoming inaccessible.Keep in mind that all flows, with the exception of the welcome flow

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Active Contributor I
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Marketing
Introducing Klaviyo AI

Hey Klaviyo Community! We are proud to Introduce Klaviyo AI: Your guide to smarter digital relationships. Klaviyo AI does the thinking and heavy lifting for you, so you can:More accurately predict what customers want (and when)  Work faster and smarter, without all the manual work Put optimization on autopilot  …all so you can drive more revenue for your businessNew Product Features:Segments AI: Describe the people you want to reach and Klaviyo will create a segment for you. Email AI: Type your goals and Klaviyo will design an on-brand email section in seconds.Forms display optimization: AI tests multiple versions of your form to find the highest- converting display time.Learn more* Features available globally (in English only), for paid accounts Did you miss the Klaviyo AI webinar?Not to worry, we have a recording of the event for you to watch here!  Ready to get started with Klaviyo AI? Login to your account today to start exploring how Klaviyo AI can help you work smarter on the way

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tonystanhope
Partner
S
Contributor I
scopertaContributor I
asked in Marketing
Does Klaviyo automatically remove duplicate profiles when combining lists?

hi all - quick question for you: When combining a few different lists into one list - whether it's manually uploading them or just adding them to a campaign - does klaviyo automatically remove duplicates?

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T
Contributor I
Julie Hayes
Julie HayesKlaviyo Alum
published in Marketing
Engaged SegmentsTutorial

Sending to engaged customers is crucial to being a successful email marketer. We recommend breaking up your Klaviyo subscribers into 30-, 60-, and 90-day engagement groups. If you send daily, we recommend using a 30-day engaged criteria (using opened or clicked email). If you plan to send to subscribers weekly or monthly, extend the timeframe for opens and clicks to 60 or 90 days.Monitor your open rates using the engagement report.  

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David To
Klaviyo Employee
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Contributor I
jelgieContributor I
asked in Marketing
How can you sync lists with Google Ads customer match automatically?

Is there a way to do this? Thank you!

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Contributor IV
Anna McCarthy
Klaviyo Employee
Anna McCarthyKlaviyo Employee
published in Marketing
Email template tutorials by Anna McCarthyTutorial

Hello Community!I hope the posts and the walkthrough tutorial videos I’ve provided were helpful. If you haven’t had a chance or may have missed one of them, don’t worry! I’ve included all of my posts below in the order they were released starting with Klaviyo’s New Template Editor versus the Classic Template Editor post. 

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Anna McCarthy
Klaviyo Employee
I
Problem Solver I
IztokProblem Solver I
asked in Strategic advice
Export emails from flows and campaigns

Hello,I would like to export emails from flows and campaigns. Down the years I accumulated a lot of value in those mails and instead of copy/pasting each one separately I would like to export them in a Google Docs and work from there.Does anyone have a workflow or idea how to solve this.Thank you.Best, Iztok  

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Byrne C
Community Manager
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Contributor I
TakaakiContributor I
asked in Marketing
Shopify Customer Metafields

Customer metafields created in shopify are not linked to Klaviyo.I would appreciate it if someone could tell me what the rules are, e.g. only certain types are linked, etc.

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Contributor I
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Contributor I
Sarah_DevContributor I
asked in Marketing
Clarifying SMS Pop-Up Flow for Existing Email Subscribers

Hi everyone! I'm setting up a new SMS-only pop-up targeted at users who already subscribed via email but skipped the SMS step in my original two-step welcome pop-up.In the original flow: If someone enters both email + SMS, they trigger a welcome flow and get an email and SMS with their unique discount code. For this new SMS-only pop-up: If someone already got the email discount and now enters their mobile number, will Klaviyo send them the same unique code from the original flow (which might no longer be valid), or will it trigger a new unique code? Should I create a brand new welcome flow (with a separate discount offer) specifically for these SMS signups? Just want to avoid duplicate codes or any confusion for the customer. Appreciate any insight—thanks!

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zach.scheimer
Problem Solver I
J
Contributor I
Jennie-GContributor I
asked in Service
Associating pop-up sign-ins according to language

Hi,I’m an English author based in France with books translated in French. I have a pop-up form in English and an associated newsletter list. I cloned the pop-up form, translated it into French and selected targets based on French-speaking countries to view the form based on where they’re located.Here’s my first question. Can I easily associate this pop-up form that I’ve already spent a lot of time creating with a separate French newsletter list? It seems like I have to create the pop-up form while the French NL list is open, which means I’d need to start the form from scratch. Can I simplify this? The second question is how would flows work for French customers. How do you associate a flow based on location when it comes to a purchase? My head is going to explode. Why don’t I just give up now? 😫

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Contributor I
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Contributor I
bastingContributor I
asked in Analytics
KPI metrics for individual campaigns

I am trying to get the following KPI metrics (and more) for every email campaign (given the campaign ids). What is a good way to get these? Do I need to use data sync tools such as Fivetran or Airbyte to get all the data and then fire queries on them to calculate them? Here is the Klaviyo schema I got from Fivetran: https://docs.google.com/presentation/d/1PeT41zlqyrVj03umiIPh7mIX-hIN6F1Ds74GiShgH08/edit#slide=id.g23c09aaff5c_0_5 Open rate Click rate Sales Click through rate

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zach.scheimer
Problem Solver I
A
Contributor I
ahinboxstars14Contributor I
asked in Marketing
Smart Sending Campaigns

If two campaigns for two different sets of segments are being scheduled for the same time, with Smart Sending enabled on both, would there be a chance that someone (who may fall under both segments) receives both of those emails?

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rqcha
Problem Solver III
MichalSofia
Problem Solver II
MichalSofia2025 Champion
posted in Marketing
How We’re Using Klaviyo’s Preference Center to Put First-Party Data into Action

It’s been nearly a year since I launched a preference center for The Sak, and even with a relatively modest volume of responses, the insights we've gained from first-party data have sparked some powerful marketing practices.First—How Did We Set It Up?Instead of relying solely on unsubscribe links, we gave our subscribers a more nuanced option: to opt-down rather than opt-out. At the bottom of every email, we included a link inviting customers to update their preferences—whether that meant choosing fewer emails or specifying content they care about most.Want to receive less email? At the bottom of each emailWhen a customer filled out the form, we tagged them with custom properties, such as: Favorite product category Preferred colors Communication channel preferences (email, SMS, etc.) Desired frequency per channel These tags became the backbone of our data-driven approach.Why It MattersCollecting first-party data is only valuable if you use it. Klaviyo won’t automatically include

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MichalSofia
Problem Solver II
H
Contributor II
Hakime.mfkContributor II
asked in Marketing
Searching for a solution to a beautiful form step, with multi-selection

Hello,I’m looking to create a pop-up quizz where the visitor can select the multiple benefits he is looking for before to drop his email. Klaviyo offers a multi-checkbox for that, but it isn’t beautiful. Instead, I tried designing buttons, but it doesn’t fit multi-selection, because it force to send the form after a selection. So I’m still searching for a solution to a beautiful form step, with multi-selection like this one in the picture. Do you know if there is a trick to make with those buttons or another solution to make it happen?  Thanks a lot, Hakime  

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D
Partner
Julia.LiMarzi
Klaviyo Employee
Julia.LiMarziKlaviyo Employee
posted in Marketing
Advice on Creating Product-Specific Abandoned Cart Flows

Abandoned cart flows are one of the first flows Klaviyo recommends ecommerce businesses set up. Since it’s triggered by a customer starting checkout, you know there’s interest, and the abandoned cart flow helps remind customers to complete their purchase. Depending on your business, you may be thinking of creating more specific flows for your products. Say you only have a few products and you want each to have a different abandoned cart experience, or perhaps your brand has a hero product that you want to give some extra attention to, Klaviyo can help you do that.Creating a Product-Specific Abandoned Cart FlowIf you want a particular product to have it’s own specific flow, set the Flow Trigger to Checkout Started and add each product as a trigger filter. If you have a more generalized abandoned cart flow for other products, be sure to also add a trigger filter to that flow excluding the products in the dedicated flow to ensure customers don’t receive two abandoned cart emails from you.

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Contributor I
M
Contributor IV
MrSidneyContributor IV
asked in Marketing
Can you create a segment/filter based items added to cart with specific product tags?

Hi i’m trying to create an abandoned checkout/cart flow that splits based on they type of product put in their basket. eg if they put dog food in their cart at checkout and abandoned they’d go a different path.for post purchase i’ve used the product Tags to do this, but I can’t seem to see the tags option in the checkout options.Is this possible?  

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Contributor I
A
Contributor I
almelnickContributor I
asked in Service
HELP DNS AND SENDING DOMAIN. LOW OPEN RATE IN GMAIL

Hi everyone, I’m facing a serious deliverability issue with Klaviyo — my emails are going to spam in Gmail, and the open rate for Gmail addresses has dropped dramatically in the last few days. Here’s my setup:  My domain is hosted on GoDaddy My website and store are on Shopify I’m using Klaviyo for email marketing I recently set up a dedicated sending subdomain: email.mydomaing.cl, and delegated it via NS records to Klaviyo (ns1.klaviyo.com, etc.) I confirmed that the domain is “verified” in Klaviyo settings  However, Gmail is still flagging my emails. When I check the original message in Gmail, SPF and DKIM pass, but DMARC sometimes fails, and reputation seems to be suffering.  Has anyone else faced this?  Do I need to set a DMARC record for the subdomain email.skinology.cl, or does Klaviyo manage it via the NS delegation? Could having legacy DKIM records (Shopify, Mailchimp) on the root domain be hurting me?

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emma.owens
Community Manager
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Contributor I
Martin1232Contributor I
asked in Marketing
Emails being skipped due to Email Syntax Error

I have started my welcome flow but all the mails in the flow are being skipped due to  Email Syntax Error. I have tried:Checking single opt-in To make both a list and segment welcome flow Added past profiles Checked integration with ShopifyI have read all the related topics and tried everything. Does anybody have any idea on how to fix it??Best regards, Martin 

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annasophiefc
Partner - Platinum
V
Active Contributor II
VbeebsActive Contributor II
asked in Marketing
Is there a way to add a poll in my email?

If someone could help me answer this in a detailed way for an intermediate Klaviyo user that would be really helpful!!!I am just wondering if this is possible and how to do it! Thank you so much in advance!

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Contributor I
D
Contributor I
Dima KorsContributor I
asked in Service
Problem with klaviyo review import from judge.me

I try to import my review from judge.me to Klaviyo reviews but I end up with the following error message:  

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emma.owens
Community Manager
S
Contributor I
Steph8Contributor I
asked in Marketing
How to view copies of actual emails sent in a flow?

I just discovered the product feed in one of our flows “broke” some time ago. I want to know when this happened, and to do that I need to view copies of the actual emails that were sent. (Yes I know I could ballpark it based on metrics, but I’d prefer to verify the actual real date)I just learned that if I go to the flow, and the ‘recipient activity’ and preview the sent email, I will see what the template looks like as of current 😒 I added an image to the template yesterday, but it shows in the recipient activity as if it was sent in emails from 2021, ugh.Is there a way to view copies of the actual emails sent? And not just the generated previews of what the template looks like currently.And unfortunately my own Gmail copies from when I triggered the flow don’t help either, because once the product feed is broken then ALL historical email copies appear as broken, even those that were not broken at the time it was sent.

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Contributor I
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